Red Pumps & Blogging: Speaking with Lovette “Luvvie” Ajayi

Hi there! Yesterday I had the pleasure of meeting a very prominent figure in the world of blogging that has actively been involved in social media and health. Lovette “Luvvie” Ajayi from the Red Pump Project was able to meet with our class via webcam to discuss her projects surrounding HIV awareness and prevention.

The Red Pump Project is a an organization that aims at raising awareness for the HIV/AIDS crisis. THis organization uses a combination of social media campaigns by commemorating HIV/AIDS awareness days, raising funds for other HIV/AIDS organizations, promoting HIV testing, and creating a unique experience for women and girls to take care of themselves and their communities. A little bit about Lovette “Luvvie” Ajayi: Luvvie Ajayi is a social media and web strategist, as well as a humor blogger over atAwesomely Luvvie.

She’s passionate about social justice, is an admitted social media addict, a blogaholic and a lover of shoes. She combined all of these loves and co-founded The Red Pump Project with Karyn Watkins.

Luvvie is also on the Board of the Chicago Women’s AIDS Project, on the Blogger Advisory Board of the Elizabeth Glaser Pediatrics AIDS Foundation, and serves as the technology chair for the Chicago chapter of the New Leader’s Council. Luvvie holds a Bachelor’s of Science in Psychology from the University of Illinois. When she’s not “Rocking the Red Pump” or blogging, she enjoys traveling and eating red velvet cupcakes.

I Rock the Red Pump™ because when HIV affects one, it affects us all. And red pumps are pretty fierce.

Source: The Red Pump Project (

In her conversation with the class, she spoke unqiuliy about her idea of blogging and how to be able to sustain a blog even when you don’t find the time, have no interesting content, or don’t even seem interested in your own blog. She made three key points for which I feel can help lead even the savvist of bloggers to continue  their work:

  1. You don’t have to update your blog everyday!
  2. You have to find your own unique voice.
  3. You have to write something that if you were to read it you yourself would find it interesting.

Those simple points can make a big difference in a bloggers content; as well as increase bloggers audience in the long-run. However, finding the time to blog seems like the most critical part of mating a blog. Even if you tell students its 40% of their grade, its hard to find the interest in taking the time our to write about something that most of the time you find no jolt in anyways. So for me, the best way to find time to blog, is to just sit and do it! Its a complex philosophy might I add and requires an array of discipline, but can easily be done if you just sit down and say “Let me tell the world what I am thinking about today!”. So let go of the twitter, and turn off your Facebook notifications, and blog for the crying out loud!

If you interested in learning more about Luuvie and her work please check her blog or follow her on twitter @luvvieig


2 thoughts on “Red Pumps & Blogging: Speaking with Lovette “Luvvie” Ajayi

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s