Throughout history women have been portrayed as sexual objects of reprisal in various media outlets;a advertisments, movies, consumer products, and music. In the last 10 years the role of women in the music industry has vastly changed; this includes the way women are portray and idolize by the male counterparts of the industry. Females are continually viewed as adamant sex objects and are subjective to sexual idolizations. Not only through the obvious imagery of music videos with women in bikinis and high heel stilettos, but today’s also through the subliminal and conscious messages in the lyrics of songs. There are many genres that so lovingly characterize women as bearer of children, lovers and trustful friends. But there are others, that contextualize women as hoes, bitches, gold diggers, and one-night stands.
This new movement and wave of music has caused a retreat in the feminist movement that has taken years to overcome. This not only creates a barrier in the fight for gender equality, but it also creates a impediment doom for those who have already established gender neutrality.
According to an article in the Washington Post, women are continually used as sex objects because today’s music industry is solely dominated by men and men ultimately use women to sell their music. The article also goes on to say that if we do not purchase or listen to music that is degrading to women, the industry will no longer produce it. But how long will this take to happen? And are feminists the only group of females that should address this issue? In a larger context, is this issue unavoidable? Or is this form of main stream media open for change?
Source: Musica Beta- Daddy Yankee in his new music video “Llegamos a La Disco.'” This video portrays women as sexual objects subjected to the dominant ways of a male society.
Realizing that women have come along way in their fight for equality is just one small piece of the puzzle. Advocating for radical change in the music industry is another key, but not just picket signs, and Facebook pages. Creating change requires a strategic collaboration of plans to educate consumers, policy makers, and artists alike. We cannot sit back and let the music industry promote our breast and big booties as the only qualities and assets we women have.
Youtube: This new song “Trouble” by Bei Maejor ft J. Cole portrays a women in “sexy” clothes as someone who wants someone to have sex with them. Women are often portrayed like this, and are viewed as “asking for it”.